The Chocolate Box was started by Rose and Richard Adler in 1958 when they bought Smile Away Chocolates on Camberwell’s famous Burke Road in Melbourne.

The previous owner, Miss Reed, showed the hard-working couple how to make her delicious chocolates from her small back-of-shop kitchen. These chocolates have evolved to become a regular feature of our gourmet range.

The Chocolate Box imported international brands, introducing customers to new gourmet tastes and chocolate making techniques. Today, whilst still importing fine ranges from global chocolatiers the focus is on our own range, with over 90% made by chocolate artisans in Australia.

Generations of families spanning decades enjoy and experience The Chocolate Box’s rich history and chocolates treats.

The core retail philosophy still followed to this day are the principles set by the Adler family. When current owner Paul Ryan took over, he brought a passionate commitment to making sure The Chocolate Box remains a family owned and operated business with a bright future for generations to come.